Students in this career path cluster study marketing principles and how to use
marketing strategies to improve product and service sales. Career opportunities in marketing exist in both domestic
and international business organizations. Individuals who can develop market strategies and plans are a resource
many businesses need in this highly competitive global business environment. Communication, global marketing, marketing
strategies, product/service management, promotion and selling concepts are a few of the skills needed for marketing
professionals. After acquiring these fundamental marketing skills, students move into areas of specialization in
financial services, hotel and lodging, merchandising, restaurant sales and service and/or travel and tourism.
